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HRD GIA

History

1978

Mahmut Serbes entered to sector in 1978 through his family company.

1994

Opened his first own store in Adapazari.

1999

After the earthquake in Adapazari, he saved his products under debris with his dedicative work and created the story diamond saved from debris.

2007

Opened his first store under the brand name of Lizay in Viaport Mall and took the first step to branding.

2011

In addition to the retail, started whole sale of diamonds under the brand ‘Diamond Stone’ and gold products.

2012

Lizay headquarters were moved from Adapazari to the hearth of the jewellery scene Nuruosmaniye. Started doing business all over Turkey by creating webs of network.

2013

‘HRD Certificate’, which is accepted internationally, started being used.

2014

In addition to store in Adapazari and Istanbul, chains of stores started opening in Kocaeli, Gebze, and Corlu and raised its store count to 11.

2015

Lizay Board Member Yeliz Serbes joined the Lizay team and brought her vision to the company.

2016

Entered the franchise system to be able to reach more customers.

2017

Under the franchise system, Lizay doubles the number of stores they have and became one of the most known jewellery brands in Turkey.

2018

Lizay Board Member Cagatay Serbes, joined the Lizay team after his education in the University of Miami and brought with him the knowledge he gained from his studies.

Sponsored the popular TV Show Ufak Tefek Cinayetler and Lizay brand awareness continued to increase.