Mahmut Serbes entered to sector in 1978 through his family company.
Opened his first own store in Adapazari.
After the earthquake in Adapazari, he saved his products under debris with his dedicative work and created the story diamond saved from debris.
Opened his first store under the brand name of Lizay in Viaport Mall and took the first step to branding.
In addition to the retail, started whole sale of diamonds under the brand ‘Diamond Stone’ and gold products.
Lizay headquarters were moved from Adapazari to the hearth of the jewellery scene Nuruosmaniye. Started doing business all over Turkey by creating webs of network.
‘HRD Certificate’, which is accepted internationally, started being used.
In addition to store in Adapazari and Istanbul, chains of stores started opening in Kocaeli, Gebze, and Corlu and raised its store count to 11.
Lizay Board Member Yeliz Serbes joined the Lizay team and brought her vision to the company.
Entered the franchise system to be able to reach more customers.
Under the franchise system, Lizay doubles the number of stores they have and became one of the most known jewellery brands in Turkey.
Lizay Board Member Cagatay Serbes, joined the Lizay team after his education in the University of Miami and brought with him the knowledge he gained from his studies.
Sponsored the popular TV Show Ufak Tefek Cinayetler and Lizay brand awareness continued to increase.
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